Maintain and support relationships with children and young people free essay sample

This unit covers the capability required to keep up and bolster associations with youngsters and youngsters. It requires exhibition of fitness in speaking with kids and youngsters, creating and keeping up associations with kids and youngsters, and supporting connections among kids and youngsters and others in the work setting. Learning results There are three learning results to this unit. The student will have the option to: 1. Speak with kids and youngsters 2. Create and keep up associations with youngsters and youngsters 3. Bolster connections among kids and youngsters and others in the setting Guided learning hours It is suggested that 15 hours ought to be dispensed for this unit, in spite of the fact that examples of conveyance are probably going to change. Subtleties of the connection between the unit and significant national gauges Based on SkillsActive playwork unit 9 Support connections in the play condition STL4 Contribute to positive connections (CCLD 201) Introductory preparing materials: Advancing positive conduct Support of the unit by an area or other suitable body This unit is embraced by The Training and Development Agency for Schools. We will compose a custom article test on Keep up and bolster associations with kids and youngsters or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Evaluation This unit will be surveyed by: †¢ a task covering pragmatic abilities and supporting information. Notes for direction This unit must be surveyed as per the TDA appraisal standards. The entirety of the appraisal models must be evaluated in the work environment. Impart: †¢ verbally †¢ non-verbally †¢ casually †¢ formallyOutcome 3 Support connections among kids and youngsters furthermore, others in the setting The student can: 3. 1 Support kids and youngsters to discuss viably with others 3. 2 Encourage youngsters and youngsters to comprehend different people’s singularity, decent variety and contrasts 3. 3 Help kids and youngsters to comprehend and regard different people’s emotions and perspectives 3. 4 Support youngsters and youngsters to create bunch understandings about the manner in which they associate with others 3. 5 Demonstrate methods of empowering and supporting youngsters and youngsters to manage struggle for themselves

The Bounce Of A Ball Physical Education Essay

The Bounce Of A Ball Physical Education Essay The skip tallness of the ball is an element of the inborn characteristics of the ball. Lifting the ball to a specific stature will make it increase gravitational potential vitality that is equivalent to the sum given by the condition E = mass x gravity x tallness. (The estimation of gravity on earth is around 9.81m/sâ ²) Along these lines, the higher the ball is, the higher the potential vitality it has. At the point when the ball is dropped, the gravitational potential vitality is changed into active vitality, which is given by the condition E= 0.5 x mass x velocityâ ². In splendidly versatile impacts, the complete active vitality of the two bodies that impact remains the equivalent. In inelastic crashes, a portion of the active vitality is lost to inward sub-atomic development. At the point when a ball is dropped from a specific stature and crashes into the ground, it is an inelastic impact. Along these lines, a portion of the balls motor vitality is lost to inner atomic powers, and it has less potential vitality than it did previously and in this manner diminishes its skip tallness. Consequently, a ball that is dropped from a specific stature will bob to a tallness that is not exactly the first level from which it was dropped. The physical properties of the ball decide the degree to which the crash will be inelastic. A few materials, for example, elastic, protect a greater amount of the motor vitality, while different materials will disperse it to a more noteworthy degree. That is the reason various types of balls will skip to various statures after they are dropped. Factors The factors in my examination will be: Range from where the ball is dropped Mass of the ball. Temperature of the ball. Material of the ball. Surface territory of the ball. The speed with which the ball is dropped. My free factor will be the height(s) from which I fail as I will be changing this in a uniform way. I will begin with a tallness of 50cm and include 50cm successively for each analysis until an absolute stature of 250cm. The dependant variable will be the tallness that the ball comes to once it ricochets as this worth will rely upon the stature that the ball is dropped from. So as to keep the test a reasonable test, the accompanying will be kept consistent: Mass of the ball. Material of the ball. Surface that the ball is skiped on. The speed at which the ball is dropped. Surface territory of the ball. In the entirety of the investigations, the ball will be dropped from simply over its imprint. Ie : The edge of the ball will be contacting the 50cm imprint for when it is being dropped from 50cm. A similar will be rehashed for all tests. Mechanical assembly A ricocheting ball Rulers To gauge the stature that the ball is dropped from and to quantify the tallness of the ricochet. Parity To quantify the mass of the ball. Tape To hold the rulers against the divider. Strategy I will start by estimating the mass of the ball. I will at that point tape the rulers against a divider. I will at that point fail from a stature of 50cm and record the tallness of the ricochet. I will record the outcomes in a reasonable table. I will at that point rehash a similar analysis another multiple times in order to get 5 readings altogether to guarantee that readings are increasingly precise. I will at that point rehash the analysis, failing from a tallness of 100cm this time. This will proceed with the range from where the ball is dropped expanding by 50cm each time until the last stature is 250cm. Every tallness will have 5 relating readings. Readings Beginning stature of Ball (Â ±0.0005m) Tallness of Bounce (Â ±0.0005m) Test 1 (cm) Test 2 (cm) Test 3 (cm) Test 4 (cm) Test 5 (cm) Normal (cm) 50cm 40.6 41.4 39.5 39.1 40.0 40.12 100cm 80.5 78.2 76.1 82.2 83.2 80.04 150cm 115.5 114.2 113.0 109.8 117.3 113.96 200cm 142.2 137.7 144.9 143.0 146.4 142.84 250cm 177.8 180.1 183.1 189.4 182.5 182.58 The normal of the outcomes is determined as follows: (T 1 + T2 +T3 + T4 + T5)/5 Put into setting: (40.6 + 41.4 + 39.5 + 39.1 + 40.0)/5 = 200.7/5 = 40.14cm Chart Normal Graph Vitality of the Ball To demonstrate that vitality move happens, I chose to figure the potential energies of the ball when it has been ricocheted. To ascertain potential vitality, the equation PE = MGH is utilized where: M is the mass of the ball. G is the gravity (9.81m/sâ ²). H is the tallness of the ball. The mass of the ball is 4.8g. Starting tallness of Ball Measure of Potential Energy at Initial Position 50cm 23.6 J 100cm 47.1 J 150cm 70.6 J 200cm 94.2 J 250cm 117.8 J Last tallness of ball (Average) Measure of Potential Energy at Final Position 40.12 18.9 J 80.04 37.7 J 113.96 53.7 J 142.84 67.3 J 182.58 86.0 J From the above tables, the adjustment in the estimations of vitality can without much of a stretch be taken note. This can be utilized to show why a ball that is skiped doesnt accomplish a similar stature it is dropped from after it has been ricocheted. The distinction in the estimations of potential vitality can be utilized to show that some vitality is changed over into sound, heat or different energies while the ball is being skiped. Examination In the wake of dissecting my outcomes, I saw that there was a pattern among my readings. As the range from which the ball is expanded, the comparing tallness of the bob of the ball will be high. For instance, when the ball was dropped from 50cm, the normal tallness of the ricochet was 40.12cm. Be that as it may, when the ball was dropped from 100cm, the normal stature of the ricochet was 80.04cm. I likewise saw that as the range from which the ball is dropped builds, the potential vitality expanded. For instance, when the ball was dropped from 50cm, its last potential vitality was 18.9 J. Be that as it may, when the ball was dropped from 100cm, its last potential vitality was 37.7 J. The pattern here is that as the range from which the ball dropped builds, the more its potential vitality will be. This subsequently prompts the stature of the ricochet to be more prominent. This pattern demonstrates my theory. End A ricocheting ball continually changes between dynamic vitality and potential vitality. At the point when it is dropped, it gradually loses its potential vitality which is changed over into dynamic vitality. At the point when the ball hits the ground, it loses a portion of its vitality as warmth and sound which hence makes its general vitality drop. Due to this vitality drop, we can securely presume that the ball can't arrive at a similar stature as which it was dropped from because of the loss of a portion of its vitality and along these lines the speed at which it leaves the ground after the ricochet will be less. As the law of protection expresses that vitality can't be made nor wrecked and in this way the underlying potential vitality of the ball is equivalent to the aggregate of the potential vitality of the ball after the bob, the warmth emitted by the ball and the sound vitality made by the ball. I additionally discovered that the higher the tallness that the ball is dropped from, the more its speed will be the point at which it hits the ground and in this manner the measure of active vitality will be higher. (Speed is legitimately relative to Kinetic vitality through the condition: http://i.ajdesigner.com/vitality/kenetic_energy_equation.png I have arrived at the resolution that as the stature at which the ball dropped expands, the relating tallness of the skip will be higher. Anyway I believe that in the end the stature of the ricocheted ball gets consistent as the tallness at which the ball is dropped increments. This happens when the ball arrives at max speed. This suggests regardless of what tallness the ball is dropped from, the bob stature will stay steady. Anyway this is just seen after a specific stature on the grounds that the ball sets aside some effort to arrive at its max speed and along these lines a tallness of roughly 100cm wont empower the ball to arrive at its maximum speed. Assessment I think my method and effective as my estimations were very precise, I guaranteed that I had no orderly blunder and attempted to limit the odds of having an arbitrary mistake by rehashing each test multiple times which demonstrated that I did my examination well. I thought that it was trying to record the specific tallness of the skiped ball since it just happens for a brief moment. This was the explanation that I completed the examination multiple times, in order to guarantee that my outcomes would be dependable and precise. So as to improve the precision of my outcomes, I could have played out the investigation with a companion. While one of us could have failed, the other could have recorded the tallness of the skip. This could have limited mistake. Nonetheless, my outcomes despite everything figured out how to demonstrate my speculation and they were sufficiently adequate to make an end. Another manner by which I could have improved the precision of my outcomes was through utilizing a camera. On the off chance that I utilized a camera to take a video of the investigation, I could have gotten precise outcomes as the specific tallness of the bob could be acquired using the moderate movement highlight on the camera. I would have preferred difficult indistinguishable analysis from higher statures from well as working with vitality moves inside a ball to discover how vitality moves fluctuate as the range from which the ball is dropped changes. This would have empowered be to shape an increasingly indisputable end. All in all, I saw my investigation as fruitful and helped me assemble a more profound comprehension of the various elements that influence the ricochet of a ball combined with the different vitality moves that occur in a skipping ball.

Consultants The Collaboration Tools You Use Affect Stakeholder Engagement

Consultants The Collaboration Tools You Use Affect Stakeholder Engagement Your success as a business consultant, among other things, hinges on the level of collaboration you achieve with clients. Getting your team in lockstep with your client, and their various stakeholders, is crucial for the success of any project or engagement. “When a consultant is on the ‘same page’ as their clients, it becomes easier to achieve common goals and objectives within a set timeframe,” says the team at TekPartners.   It’s also important for getting clients to buy into your ideas in the first place. The better you can collaborate and communicate with team members at all levels, the better your chances of getting buy-in, explains the team at Parker + Lynch.   But merely calling for more collaboration isn’t enough. You need to use tools that allow everyone to collaborate and work seamlessly together.   Cloud-based task management tools are fantastic in this respect. By encouraging their adoption, you can improve teamwork, strengthen both internal and external communication, and ultimately prove your value as a consultant. Intuitive Design Encourages Immediate Productivity People expect smooth user experiences. When software is easy to use and sufficiently familiar, onboarding times decrease, and people can focus their energies on getting work done as a team. Intuitive often goes hand in hand with a visually appealing user experience. “It’s been proven that humans are visual learners and studies have shown that visual information is retained longer than written or spoken information,” says writer and political scientist Marcus Johnson. “So it makes sense that visual collaboration tools are increasing business productivity.” Visually appealing tools are a genuine pleasure to use, but they also make the actual process of working easier. The easier a tool is to use and understand, the quicker you and your clients will be able to see a project as a whole and break up the work into manageable projects and tasks.   From there, a project management methodology like Kanban facilitates quick, intuitive workflows. This gives everyone involved â€" from junior associates to external stakeholders â€" visibility into who is doing what, and what progress is being made.   Kanban is incredibly flexible and scalable, making it perfect for business consultants who are just as likely to work with small teams as they are entire departments or businesses.   As well as increasing the accessibility of projects, Kanban fosters accountability among individuals, notes the team at Tech Wire Asia. When everything is accessible and shared between team members, responsibility and ownership are shared, too. Silverline Communications CEO Laura Taylor found that using Kanban removed the silos that had formed in her organization and fostered a culture of collaboration. Rather than having two teams with two separate to-do lists, everyone worked from within the same digital environment. The result? Separate team members gained the ability to help others complete assignments, and they did so willingly.   Little by little, that convergence of intuitive design and visual workflows creates efficiencies all across your organization. That’s the theory behind any piece of collaboration software, and real-world results confirm that theory. “Companies that utilize team collaboration applications report having significantly increased group and personal productivity, have faster time to market, and execute projects [faster],” explains Wayne Kurtzman, a research director at IDC. Dedicated Communication Spaces Keep Everyone in the Loop Great communication lies at the heart of every successful consulting project, says Oracle’s Steve Olenski, a veteran in the field of customer success. Consequently, finding tools that enhance collaboration become an essential part of your job as a consultant.   Online cloud collaboration tools have a number of features that promote communication. These typically include feeds that display recent project activity, the ability to comment on specific tasks, the ability to like each other’s actions to encourage one another along, and email notifications that cue everyone in on a project’s progress. These features are then integrated into a dedicated online space in a way that significantly improves communication and teamwork. That’s one reason Bluescape Software’s Shawn Murphy calls cloud tools a democratizer of conversations. All too often in face-to-face meetings, one or two people will dominate the conversation. Collaboration tools, however, provide a space where everyone can add their two cents without being shouted down by more vocal staff.   “Inclusion is a non-negotiable for high performing teams,” Murphy writes. “A homophilous group will struggle to be innovative and to think creatively. No matter the differences, gender, sexual orientation, experiences, backgrounds, or even cognitive diversity, you want collaborative efforts to be fueled by an assemblage of people united by a common purpose.” As Louder.Online co-founder Aaron Agius writes, companies that are successful at promoting collaboration invest time and money into creating these environments. “File-sharing software can help your team access the resources they need to do their jobs as can internal collaboration software,” Agius writes. “But further than that, create spaces both physical and virtual where your team can share their insights, discuss their failures, and give each other constructive feedback.” That same dynamic applies to external communication. A good collaboration tool will help you engage your clients and other external stakeholders. In doing so, you both keep everyone up to speed on how a project is going, and you demonstrate your value as a consultant. Frost Sullivan’s Roopam Jain writes that in a document-heavy business like consulting, keeping clients up-to-date on progress is as important as delivering end results. Permission Controls Keep Individual Team Members Focused It sounds counterintuitive, but an important aspect of collaboration is limiting access or keeping junior team members on a need-to-know basis. Permission control isn’t about secrecy; it’s about creating efficiencies by not accidentally introducing extraneous information that might derail someone’s work. Case in point: Imagine a project calls for one of your mid-level managers to delegate tasks to someone in an entirely different department. This can be tricky to navigate, the team at UK-based MTD Training write. On the one hand, this manager must communicate tasks as clearly and transparently as possible. The manager must also share what the overall vision for the project is.   The key, however, is not to let the recipients of the task get bogged down with details and minutia outside the scope of the tasks at hand. The same holds true for clients, who don’t have time to worry about a consultancies internal operations. The client doesn’t want constant updates, nor does the client want to be forwarded long email threads detailing a question. The client only wants results. With a robust cloud collaboration tool, consultants can limit a client’s exposure to day-to-day workflows.   Ultimately, there’s a little irony embedded in collaboration. The process must be open and transparent to be effective, but delegating tasks and communicating progress to stakeholders requires a little opacity to maintain efficiency. Good collaboration tools will have that balance baked into their design so you will be able to easily share what you need, but also throttle updates so you don’t overwhelm a client with information. Images by: Headway, CoWomen, Christina @ wocintechchat.com

How Disability Affects Young People s Experience Of...

Background Information: Article #1 The first article I read was about how disability affects young people’s experience of growing up. This article explains how disabled children and young people can experience the transition to adulthood quite differently to their non-disabled peers (leading education and social research, 2014, p1). In this article they conducted their research on a longitudinal study, and they looked at young teens in England who was experiencing behavior change. The study gathered young teens that were age 19, who was experiencing disability and behavior change in their teens, the study also evaluated teens with the same or different experiences of growing up compared to non-disabled young people (leading education and social research, 2014, p1). They conclude that disabled young people differ in their social behavior and their relationship. Moreover, they also have reduced social networks, including significantly lower chances of having romantic relationship and lower life fulfillment at this age. Therefor, some evidence that they tend to be on the margins of typical behavioral practices for their age group. This article was quite interesting to read because I did not know that being disabled as a child can have a big impact on the child behavior. Their findings was interesting as well the fact that the child is more likely to experience less romantic relationship than a normal child is something I did not expect. In addition, I believeShow MoreRelatedThe Legislation And Guidelines That Affect Safeguarding Of Children And Young People Essay1137 Words   |  5 PagesThere is current legislation, guidelines, policies and procedures in the UK which are in place to protect the welfare of children and young people. 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Bleak House Englands Social Institutions and Political...

Charles Dickens Bleak House presents a damning portrait of Englands social institutions and political infrastructure. The novel allows Dickens to express condemnation for the English court and judicial system; as the author purportedly stated prior to writing Bleak House, The one great principle of the English law is to make business for itself, (cited by Perdue). In addition to exposing the corruption of English common law, Dickens also draws attention to fractures in the very fabric of English society. Most of these fractures are related to social norms and ethics. Although Bleak House possesses a complicated, many-layered plot, one of the common threads remains the suffering of women and children. Esther Summerson is the novels protagonist, is born into unfortunate circumstances. Already Dickens provides social commentary on English culture. Summerson has one of the most positive, uplifting names in the novel. Her heroine status and her name are not coincidental. The entire cast of characters in Bleak House is symbolic. In fact, the whole tale is symbolic and crowded with symbols, (Introductions). Ester Summersons name connotes a strong female figurehead (Esther, from the Bible) as well as the lush liveliness of summer in her surname. The connotations are only partly ironic. Summerson emerges as a strong female character, albeit one who struggles incessantly against some of the darker elements of British society. Moreover, Dickens is sure to use the dreary

Procurement Strategies Review Free Essays

Competition is fierce in today’s world and a business must work smarter versus harder. Many big name chain stores have achieved success but none like that of Wal-Mart. The following is a review of the Wal-Mart customer and his or her expectations of its procurement process. We will write a custom essay sample on Procurement Strategies Review or any similar topic only for you Order Now An additional review of how these expectations affect Wal-Mart’s strategies, policies, and procedures at both the domestic and global level is also included. Customers Internal An internal customer is anyone you count on or rely upon to complete a task or a function or to provide you with information so that you can get your job done†¦ and anyone who counts on you to complete a task or function or to provide them with information so that they can get their job done† (Earl, 2004, para. 3). In Wal-Mart’s distribution centers, the individual stores are the internal customer. Each department within a store counts on store management to make certain orders are places and received timely. Store management counts on the employees to keep the individual department in order for the external customers. Wal-Mart’s external customers are almost exclusively the public. Through Wal-Mart’s three operating branches, Wal-Mart stores, Sam’s Club, and Wal-Mart International, the organization focuses on supplying its customers with merchandise ranging from produce to tires at a bargain price. This is the expectation of the customer, to receive the best product at the lowest possible price. Wal-Mart is capable of procuring material at reduced costs and passing these savings to its customers. Wal-Mart’s unique ability to force concessions from suppliers further reduces costs and delivers the demands of their customers, more products for less cost. Procurement expectations Wal-Mart’s procurement expectations from suppliers are some of the strictest among retailers. The Global Procurement division was created to manage Wal-Mart’s global suppliers by creating supplier partnerships, sourcing new products, and managing the supply chain. As Wal-Mart continues to grow, the sustainability of the company and the environmental issues are important to the current and future criteria suppliers must follow. Suppliers are expected to follow Wal-Mart’s move in reducing waste and potential harmful products on the environment. Suppliers are also expected to be knowledgeable of their industry to meet customer quality and price expectations. Influence on strategies and policies Domestic The customers are the biggest influence Wal-Mart faces when developing its strategies, policies, and procedures domestically. Wal-Mart brings these low prices to customers in two main ways. If a supplier cannot meet Wal-Mart’s expectations, Wal-Mart then finds another supplier that will. The second method Wal-Mart uses to keep its prices low is through the low wages of its employees. When Wal-Mart opened its doors in the 1970s, 70% of its workforce was made up of women (Kaufman, 2009). Wal-Mart knew loyalty of its employees was important to the longevity of the organization. To reach that loyalty Wal-Mart replaced benefits such as health care, pensions, and higher wages for fancy titles like associate and broadcasted an open door policy (Kaufman, 2009). Global The retailing giant has declared its desire to give the customer products at the lowest cost possible, with the fastest lead times, and best quality. Wal-Mart has not wavered in its determination to do exactly what it envisioned. The company is using the Global Merchandising Centers (GMC) to promote sourcing of Wal-Mart brands, and aligning of merchandising efficiencies. â€Å"By realigning our resources, leveraging our scale and restructuring our relationship with suppliers, we will enable our businesses around the world to offer even more competitive pricing on merchandise and to provide our customers a clear and compelling assortment of better quality products at lower prices† (Purchasing b2b, 2010, para. 5). Wal-Mart’s process Wal-Mart has a very large procurement operation as the leading retailer in the world. Wal-Mart had a contract with a third party procurement firm in Asia. The firm used suppliers that would mark-up merchandise and resell that merchandise to Wal-Mart. The company has reduced costs, lead times, and eliminated the middleman mark-ups. In 2002, Wal-Mart began to buy directly from the manufacturer to procure a better price. According to Stundza, (2006), â€Å" Wal-Mart has global procurement and supplier alignment teams responsible for identifying new suppliers, sourcing new products, building partnerships with existing suppliers, and managing the global supply chain of Wal-Mart’s direct imports. Figure 1: Wal-Mart’s Procurement Process Conclusion Wal-Mart is the leader in its industry and continues to grow in popularity among the consumer. The reason for its growth in popularity is its promise to deliver quality products at low prices. Wal-Mart can influence its suppliers in a way that ensures a low price on the products it sells. Wal-Mart expects its suppli ers to follow its lead in giving the customer what he or she expects and will continue to grow in consumer popularity as a result. References Earl, D., (2004). What is internal customer service? Donna Earl Training, Retrieved from http://www.donnaearltraining.com/Articles/internalCustomerService Kaufman, L. (2009, August 11). Wal-Mart’s Backward Business Revolution. Forbes.com. Retrieved from http://www.forbes.com/2009/08/10/wal-mart-business-strategy-labor-opinions-book-review-wal-mart.html Purchasing B2B (2010). Walmart revamps global sourcing strategy. Retrieved March 13, 2010, from http://www.canadianmanufacturing.com/purchasingb2b/news/industrynews/article.jsp?content=20100201_085202_9480 Stundza, T., (2006, Nov). Wal-Mart goes green BIG TIME. Purchasing. Retrieved on March 13, 2010 from http://www.purchasing.com/article/218384-Wal_Mart_goes_green_BIG_TIME.php How to cite Procurement Strategies Review, Papers

Kerala free essay sample

The Department of Tourism, Ministry of Tourism and Culture has mandated CRISIL Infrastructure Advisory to ‘identify various factors that influence the tourist to visit Kerala as a preferred destination’ so that important lessons may be learnt and replicated in other states. The Terms of Reference of the study are as follows. 1. To conduct an in-depth study to identify the various factors influencing the tourist to visit Kerala as a preferred destination 2. To develop, as an outcome of the study, a role model that can be replicated in other states also. To undertake the study through a combination of field survey and analysis of the available data from secondary sources 4. To identify the factors/strategies/action plans etc. of the government specifically in respect of the following areas: Product/destination development Infrastructure development Marketing strategies in India and abroad Public private partnership Impact on local economy Incentives/Concessions provided by the state government State government initiatives to contain the negative impact of tourism Any other factor contributing to the overall development of tourism in the state. We will write a custom essay sample on Kerala or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This report has analysed all elements of the Kerala tourism sector, with a view to understanding the approach and strategy that has been adopted and the planning and policy that has preceded the significant development of tourism in the state. The executive summary presents an overall view of the report and the main recommendations. Chapter 1 examines the manner in which tourism development in Kerala over the past decade has impacted the economic and social development of the state, bringing about positive changes in its major economic indicators. Kerala’s Approach to Tourism Development: A Case Study Ministry of Tourism Culture, Government of India Chapter 2 presents a detailed overview of the tourism developments in Kerala in terms of key dimensions and identified parameters in each dimension. It essentially profiles the Kerala tourism sector, with a special emphasis on initiatives and efforts that have been successfully undertaken by the government/other stakeholders, and the manner in which this has translated into results on the ground. Specific case studies highlight the efforts and initiatives that merit special consideration. A primary survey of domestic and international tourists was undertaken to obtain direct feedback on certain critical and ‘soft’ aspects of tourism. These have been highlighted at appropriate places in the report, while a detailed report on the survey has been presented as part of the annexure to the study. Kerala has taken important and significant steps to align its tourism development with the demands of the international market and the global tourist. This effort has been multi-dimensional, covering both the ‘hard’ and ‘soft’ aspects of tourism development. It spans the creation of adequate infrastructure, simplification of procedures, an aggressive promotional campaign targeted at specific segments, and softer aspects that make a tourist feel wanted. Important lessons may be learnt from this effort and suitably replicated in the other states. This learning from Kerala has been summarized in Chapter 3 in the form of salient points. The learning that emerges out of the Kerala study can also be built into a strategic framework that may be usefully adapted by other Indian states. We are equally thankful to the other key officials in Kerala Tourism, Shri T. O. Suraj, Director, Department of Tourism, Shri. M. N. Gunavardhanan, Managing Director, Kerala Tourism Development Corporation, Shri. Mohan Kumar, MD, Tourism Resorts (Kerala) Limited, and Mr. Satheesh, MD, Kerala Shipping Navigation Corporation, for the time given for discussions and the insights provided. The private sector perspective was provided by key players in the sector: Mr. Jose Dominique, MD of the Casino Group, one of the oldest and greatest contributors to product development in the state, Mr.Salil Dutt, General Manager of the Taj Group and CEO of Taj Kerala Limited, who has been with the Taj Group for over 33 years and could provide valuable understanding of the Group’s role in Kerala, Mr. Najeeb, President of the Kerala Travel Mart Society and Chairman of the Great India Tour, and Mr. Roy Mathew, Director of Star Communications, the marketing agency heading Kerala’s promotional efforts. We are thankful to them for sharing so clearly their understanding of tourism development in the state.